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May 5, 2017

Tourism is a clear winner!

Clear support among public for tourism in NZ

accomnewsnz –  News In Brief, Tourism

 

Tourism New Zealand and Tourism Industry Aotearoa have released the results of the latest ‘Mood of the Nation’ survey, which found that 96% of people believe international tourism is good for New Zealand.

The research, which was initiated in 2015, measures New Zealanders’ perceptions of tourism and results found the following:

  • 96% of respondents agreed or strongly agreed that international tourism is good for the country;
  • 10% know international tourism is New Zealand’s biggest export earner;
  • Approximately 50% feel the country attracts about the right number of international visitors; a quarter feel New Zealand should be attracting more, and 21% think New Zealand attracts too many;
  • 35% think international visitors put too much pressure on New Zealand;
  • When told of forecast growth in annual visitor numbers, 37% felt there was too much growth, while 54% said it was just right and 9% not enough.

The latest survey was conducted by Kantar TNS in Mar-2017.

But as the NZ Herald series of articles on Tourism confirms, there are a few problems to sort…

Following short video illustrates the excessive crowding on NZ’s most popular one day walk and suggests a better alternative option – only for fine days…

 

Following photos taken about 9 am on 5 January – peak time on the Mangatepopo Road where the Tongariro Crossing starts… not exactly in the wilderness?

 
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Images by Murray Wilson

Not a great image for NZ Tourism in Ruapehu District.

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