By exploiting Rugby World Cup fever on
TRM fishy inmates often include many tourist anglers from overseas with huge
Anyway, the conceptual basis of our cunning strategy was to exploit their reputation to expose all the false news bouncing around the internet and newspapers damaging our valuable
TRM struggles to understand this. Tourism is the biggest “industry” in NZ. In tourist towns like
Kiwi readers and anglers might understand the purposely composed bad news was more about marketing strategy to sell more newspapers, than trying to provide a balanced view. In the vacuum of nil
So we asked for help from a few inmates – anglers from overseas who were already aware of the negative publicity – to comment. While all NZ is gripped in a frenzy of World Cup Fever this is an ideal “marketing opportunity” to introduce a new inmate. Raphael Ibanez is to France what Richie McCaw is to NZ. True. So with his approval, we apologise in having to use his reputation to try correct false impressions on the state of our rivers on the central plateau.
Just so you understand where TRM are coming from… We emphasise the sad reality is that the protection of the “100% pure” image should come from Council agencies or Government tourist offices or fishery managers, but we received no response. So we picked on Raphael and a couple of other experienced Australian inmates, Paul and Brian, who were aware of the bad press and just happened to be staying at TRM at the time, to try to achieve more impact on social media. The Council should be paying them!
Back to Raphael. How is this for a CV? Having played in three world cups, with 72 caps for France, 27 as Captain, he initially retired in 2003 to play for London Clubs, Saracens and
A special thanks to another fishy inmate, Mark Tomsett, for bringing him to the Tongariro and for taking the action-on-the-river images.
Throughout 2019 several articles have featured in UK news re pollution of NZ rivers, etc. i.e.
‘Under serious threat’: New Zealand vows to clean up its …https://www.theguardian.com › world › sep › under-serious-threat-new-zea…Sep 5, 2019 – Declining water quality has coincided with a boom in New Zealand’s dairy industry, the biggest exporter …
‘Their birthright is being lost’: New Zealanders fret over …https://www.theguardian.com › environment › mar › their-birthright-is-bei…Mar 4, 2019 – Dairy boom has coincided with decline in water quality, leaving …
Water pollution the number one concern for New … – Stuff.co.nzhttps://www.stuff.co.nz › environment › water-pollution-the-number-one-co…Jan 2, 2019 – A new opinion poll has revealed pollution in New Zealand’s rivers and lakes is worrying Kiwis more than any other issue. The nation-wide …
The public relations war over freshwater has re … – Stuff.co.nzhttps://www.stuff.co.nz › environment › the-public-relations-war-over-fresh…Jan 29, 2019 – Swim Fresh fleetingly acknowledged concerns about water quality, but never in a …