It might be interesting for guests to see what ‘professional advisors’ are telling hotels/motels to do to catch your business:
Tourist industry advice to motels from Coffeys:
Promoting local experiences might lead to more direct bookings
“For many people, going on vacation has become about far more than finding a hotel with the best facilities, rooms and amenities. Increasingly, travellers are prioritising authentic experiences and local encounters in the destination they visit. This is clearly illustrated by the success of Airbnb.
These experiences often translate into simple but rewarding moments: finding a hip live music venue, a trendy gourmet coffee shop, a quirky art gallery, or a little-known restaurant that locals rave about.
Regardless of specific interests or preferences, what unites a growing number of travellers is a desire to plug into the local scene and live it authentically. By promoting destination highlights and local landmarks and attractions through their own website, hotels can take advantage of a desire for a more immersive travel experience.
A small number of hotels are now integrating virtual guides into their website to showcase local nights and attractions. These interactive pages feature images, maps, and useful information that help travelers plan their entire trip — removing the need to consult countless websites to research the destination’s top attractions.
Maintaining a regular blog is also an easy way to inspire and inform customers as they begin to firm up their travel plans. This might involve posting content about the best hiking trails, family-friendly restaurants, live music events or gourmet food festivals.
More than ever, travellers want authentic local encounters when they’re on vacation. And they spend endless hours researching to plan for these moments. By providing guests with insightful advice and content about your hotel’s neighborhood, you can make their planning easier and spark a sense of wanderlust that increases the chances of them booking with you direct.”
OK? TRM are about twelve years ahead of these industry advisors having an interactive website with daily blogs on everything to do with the motel and local recreational/sporting/tourist activities such as the fishing on the Tongariro River and elsewhere, biking local trails, tramping the Tongariro Crossing, and many other local walks. The following two videos confirm that TRM have taken their advice to another level in providing information to guests.
First in response to an Australian angler asking what he might expect to find within a five minute walk of the motel – filmed from a drone (turn your volume up as it is worth watching just to listen to the music!) and second to warn of the crowding on the Tongariro Alpine Crossing during holiday periods TRM recommend a better more challenging alternative option to beat the crowds… this is particularly relevant approaching a long weekend when we always get complaints about the parking problems and queues and lack of facilities, etc..