“Charles Revson, the founder of Revlon Cosmetics, famously said:

“In the factory, we make cosmetics. In the store, we sell hope.”

It’s all too easy to get caught up in selling rooms each night.  Most often, hotel/motel marketers are buried under a barrage of daily marketing tasks that take up most of their time. It’s little wonder then that some moteliers may start seeing their motel as a commodity – as a physical product rather than a “creator of emotion”.

But, the most successful marketers know that what you sell is probably NOT what you should market. So, instead of focusing on your rooms, your restaurant, your spa or any of your travel awards, focus on the emotional benefit that a stay at your motel can bring.

For example, Revlon sells makeup, but they market hope for women wanting to look their best. Disney sells tickets to an expansive theme park, but they market family togetherness and joy.

What feelings can come out of staying at your property? Is it precious time with friends and family? A peaceful place to remain productive and successful on the road? Is it a place to rekindle romance? Forget about your rational hotel features and emphasize how your guests will feel.”

OK?  SWMBO has taken their advice on board… What is more, She is right.  People – guests – are what it is all about. 

So you are warned!  TRM’s guide Hannah is now stalking and interviewing (interrogating?) inmates to suss out their “feelings” so SWMBO can assess their “emotional benefits”… 

At TRM that is such an easy exercise.  Hannah just has to ask one question: “How’s the fishing?”  As you know, trout fishos never lie.  Starting soon, each day TRM will post a personal exclusive interview  – don’t miss it.

It might be hard to imagine (?) but some suspicious readers struggle to believe how good the fishing from TRM’s reports.  But when other guests confirm their catch then you know it must be true.