This is all about serious cunning business strategy to sell Taupo fishing licences.

Nothing to do with sexism to sell magazines.  OK?

The Tongariro River needs a “Rachael Hunter” (or similar 2017 model like Marina Gibson featured below?) to take up fly fishing… 

If there are any sweet-as prospects out there please make application to DoC .

Maggie Barry (Minister of Conservation) would love to sponsor you… 

TRM will provide accommodation and cool gear… 

This subtle strategy was successfully tested by TRM a few years ago.  We can match the UK carp anglers anytime.

Regular Daily report readers will remember TRM’s lovely test bunny called Kiki.  Unfortunately she escaped back to Sweden. 

See photos – these are supposed to be just photos of trout – OK?. 

She did wonders for our ratings… and bookings.  I am sure it wasn’t just for the lucky hats?

Then TRM tried with Hannah – photo below.  Their happy-as images make the trout look so much better…  But she escaped too… now snow boarding in USA.

See above image on left – some local tackle shops have already realised their marketing potential with selective posturing to indicate the gender of their in-store dummies. 

But we need the real thing to be really cool. 

Notice to all crusty old inmates:

If you want to be a real cool Dad, bring your daughters fly fishing this season and we will turn them into celebrities.

Get ready for the “new cool”.

We guarantee Taupo Fishing licence sales will soar.