MBIE (Ministry of Everything) has been looking for new ideas on how to promote tourism offering a $54 Million package. This is how they – the Government Tourist Department.- used to market NZ. They knew who to target…

Twelve posters copied from the book SELLING THE DREAM – The Art of Early New Zealand Tourism.

If the Government tourism gurus are still seeking inspiration on how to promote and encourage tourists in the post covid conditions… They could learn from the old Government Tourist Department.

Compared to common garden variety one-night tourists, these trout anglers are GOLD. They stay longer, return again and again, are more mature to appreciate the great 100% pure outdoors, better looking with the undeniable “cool” factor, and they look after the accommodation better than any tourists as they want to come back again. They are just such “nice” people. Not exactly rocket science is it?