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May 25, 2020

Twelve posters copied from the book SELLING THE DREAM – The Art of Early New Zealand Tourism.

If the Government tourism gurus are still seeking inspiration on how to promote and encourage tourists in the post corona conditions… They could learn from the old Government Tourist Department. Compared to common garden variety one night tourists, these trout anglers are GOLD. They stay longer, they return again and again, are more mature to appreciate the great 100% pure outdoors, better looking with the undeniable “cool” factor, and they look after the accommodation better than any tourists as they want to come back again. They are just such “nice” people. Not exactly rocket science is it?

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