Continuing yesterday’s blog on promoting trout fishing, below is a repeat of TRM’s anglers’ concerns posted about ten years ago. Sadly, nothing has changed.
Disappointing Taupo fishery licence sales history…
Following the “Historic Changes to Taupo Fishery” summary on the TRM Daily Report, we received several enquiries from anglers concerned about the obvious decline in trout fishing activity in Taupo and on the Tongariro – now confirmed by the Taupo licence sales.
The sales decline of over 50% in the last 30 years deserves serious consideration.
We referred them to DOC (Department of Conservation manage the Taupo fishery). One inmate, here last week during the school holiday, was so alarmed at the lack of active anglers and the deteriorating state of access roads, he was demanding what could be done about it? Desperate stuff which I could not answer… So he was referred to SWMBO.
Eventually, after some brief website searching, TRM posted more details with a 30 year survey of licence sales – provided below to directly compare local Taupo licence sales by DOC with those for the rest of NZ from Fish & Game. This upset them even more.
The results are revealing and confirm what anglers have been thinking and saying for yonks.
It is most encouraging to see how many people care deeply about their trout fishery and respond to this.
i.e. Thank you to one angler who pointed out a mistake – when we suggested the fishery was worth $11M annually, he referred to the recent economic evaluation of the Taupo fishery which indicated it returned $27M to the local economy. He said you’d like to think that would carry some weight when so many rely on the trout fishing industry for their employment? But no.
Regretfully there is no effective promotional or marketing plan for fishing.
This is quite disappointing for the tourism industry, which generates $27M for the local economy, to largely neglect to feature any advertising from those who have benefited most for many years. Historically, trout fishing is what Taupo/Turangi’s tourist reputation was built on. i.e. In the 1920’s the Government sponsored Zane Grey to visit and write about it. Since then they relied on the Government Tourist Department. ( See the posters in the report yesterday..)
It always has been and always will be the biggest tourist attraction in Turangi.
But they now rely on the goodwill of local retailers (like Sporting Life) and struggling motels (guess who?) and other small businesses to promote trout fishing for them.
If TRM had not promoted the fishing benefits of this Taupo/Tongariro region for the last decade it would not have been prompted at all.
It is more remarkable when a tourist town like Taupo reports (Taupo Times 29 April 2016) on their front page how anxious it is to attract more visitors during the ‘shoulder’ and winter seasons to fill capacity in off-peak times. That is the very time when trout spawning runs peak.
Yet, apart from a few roadside signs, any real, meaningful Council-initiated promotion of trout fishing has been neglected for at least twenty years. (Last year their priority promotion in Turangi was for weddings?)
Compared to the excellent promotion to attract tourists to the trout fishing in Rotorua, Otago (Twizel) and Southland, the local council and DOC have failed miserably.
(Then, the final straw – when TRM go the extra mile and erect a “Welcome to Turangi – Trout fishing capital of the World” sign – to replace the old council sign – a bitter and twisted council official immediately attacked – the very next day – to serve TRM with an Infringement Notice and $300 fine for not having a resource consent to change the sign with the same message? Unbelievable! Even though it was them that removed the old sign to refresh it, to remove the previous Council’s logo…
Did you know a (SOS) “Save Our Sign” partition is available for signing at TRM reception. Or you could just email your thoughts. TRM will cover all that in a much more detailed story closer to the election.)
But I digress.
DOC’s theory:
The evidence of spawning runs monitored in the Waipa Stream and used as an index of fish in the Tongariro River (see Figure 2, P. 31 of the last Target Taupo – issue 67 dated October 2015 – by Michel Dedual) confirms the major fall in the run size did not happen until 2005.
In his article, he blames – quote: “So the ‘type’ of angler leaving the fishery (reduced licence sale) is having an effect on both the CPUE (Catch Per Unit Effort) – DOC jargon for the number of fish caught per hour per angler, aka gooblygook? – and the catch inequality.” He says “The declining trend in licence sales seen between 1986 and 2013 is primarily driven by a sharp decline in the number of short-term (24 hour) licences sold. These are mainly sold to visiting anglers who are not familiar with the local waterways and, consequently, are less likely to be successful.” So now you know…
Go to: http://www.doc.govt.nz/Documents/parks-and-recreation/places-to-visit/tongariro-taupo/target-taupo-67.pdf (or much easier just to stay at TRM as a hard copy of the Target Taupo is in every unit).
The six page article is a summary of a previous article and too complicated for a website blog to manage. We challenge all anglers to read it and understand it… He sums it up in his last para as follows:
“The objectives when managing recreational fisheries are primarily to sustain or improve the quality of fishing so that anglers remain satisfied, and to sustain the fish population. Anglers can be satisfied for several reasons, but maintaining or increasing the CPUE generally maintains or increases satisfaction. Therefore, if we assume that the CPUE is an important measure of the fishing quality, then we can conclude that average fishing quality has improved between 1985 and 2014.”
Do you agree? TRM would be very interested in your opinion to compare to DOC’s conclusion – “that average fishing quality has improved between 1985 and 2014.” – as we have checked with every fishing guide and fishy inmate we could find and have not been able to find any who share that view – indeed, the most common response was the exact opposite. i.e. that the average quality deteriorated in that same period…
So back to the lack of trout fishing promotion – naturally we blamed SWMBO (She Who Must Be Obeyed manages most things around here so has to carry the responsibility).
She claims the lack of any promotion of Taupo/Turangi fishing for at least the last twenty years is the most likely cause.
What do you think?
