Even in nice little tourist towns like Turangi the more astute tourist accommodation operators (Hi Lewis) provide appropriate signage to satisfy demand from Chinese tourists.
TRM just shows an image of a giant trout for their target market.
Chinese tourists discovering NZ’s best-kept accommodation secret: motels
A new breed of more independent Chinese tourists is helping drive an explosion in the number of international visitors staying in New Zealand motels.
Traditionally, motels have attracted far less of the international tourist trade than other accommodation options, with about two-thirds of motel guests being Kiwis, in part because the concept of holiday accommodation with its own full kitchen is almost unknown outside Australia and New Zealand.
However, Statistics NZ’s November accommodation survey results, published today, showed the sixth month in a row of 20%-plus growth in international guest nights in motels versus the same month a year earlier.
In November, some 378,000 of the total 1.6 million nights spent in New Zealand by international visitors were spent in motels, an increase of 29% on November 2015. The total international visitor number for the month was also another record, and up 5.1 percent on the previous November, reflecting New Zealand’s international tourism boom.
Tourism bodies put the trend to motel use down to two main factors: international tourists “discovering” the category and efforts to encourage travel to a wider range of regional destinations.
“If you’re successful in getting international travellers exploring every part of the country, then you would expect to see that motels doing well,” said Chris Roberts, head of Tourism Industry Aotearoa, an industry umbrella body. “Outside the main centres, there are plenty of sizeable New Zealand towns that don’t have hotels,” the traditional pied-a-terre for the visiting international tourist.
Roberts said there was also a notable increase in the use of holiday parks by international tourists, with many such parks now investing in more motel-style accommodation as well as the traditional campground cabins, campervan and tent sites.
“It seems to suggest that the international traveller is discovering the motel product, which is reasonably unique to New Zealand,” said Roberts.
However, the wider trend to more international travellers, especially Asian people, staying in motels was a phenomenon that motel owners were starting to notice, Ms Shadbolt said.
The growing number of independent Chinese tourists was a major change from “the coach tours of old, that filled hotels.”
“The Chinese market is maturing and there are a lot more free, independent travellers,” she said. “Motel members are noting a lot more Asian customers rolling through the gate.”
Not only was it a “different holiday experience” but it often seemed to suit families seeing the country while visiting international students studying in New Zealand.
Copyright NBR. Cannot be reproduced without permission. (Sorry…)
Read more: https://www.nbr.co.nz/article/chinese-tourists-discovering-nzs-best-kept-accommodation-secret-motels-b-199578
Follow us: @TheNBR on Twitter | NBROnline on Facebook
Why a China Toolkit?
This toolkit is designed to inform your business about the Chinese visitor market and enable you to provide the best possible experience to our Chinese visitors. It is all about helping the visitor sector to develop and deliver experiences that Chinese visitors value and enjoy.
Chinese visitor arrivals
YE December 2016
Up 14.9% on the previous year – our second biggest market after Australia
Average expenditure per visit
YE September 2016
Holiday arrivals only – down from $5,001 for YE September 2015
Average length of stay
YE December 2016
Holiday visitors only – up from 8.3 days YE December 2015
For the last few years China has been our fastest growing visitor market and current predictions are for Chinese visitor numbers to more than double from 2016 to 2022 to around 921,000 visitors spending more than $5.3 billion annually.
This growth presents fantastic opportunities along with significant challenges, all of which must be addressed if we are to deliver the products and services that are valued by Chinese visitors, in ways that allow our businesses to grow and prosper.
This toolkit will make this task easier.
NZ tourism, immigration hit fresh records in calendar 2016
New Zealand saw record numbers of tourists and immigrants in 2016, with more migrants coming in on work visas and more holidaymakers than ever before, and economists expect migrant inflows to keep rising.
Annual net migration hit 70,600 in December 2016, with the biggest net migrant gains from China, India, the UK and the Philippines. Migrant arrivals rose 4% to 127,300 in the year, also a new record, while migrant departures dipped 0.5% to 56,700.
Short-term visitor arrivals, which includes tourists, people visiting family and friends and people travelling for work, reached 3.5 million in the year ended Dec. 31, up 12% from the year earlier, Statistics NZ said.
New Zealand has imposed tougher criteria for skilled migrants and cracked down on applications for student visas over increased concerns about the level of immigration. At the same time, the government has extolled the benefits of immigration, with a swelling population stoking more activity and record inflows of tourists underpinning an economy growing at a rapid pace. At the same time, a rising population has posed problems for policymakers by fuelling demand for an already-stretched housing market in Auckland, while restraining wage growth.
Today’s data show the most popular country of origin for permanent and long-term arrivals was Australia, with some 26,000 migrants coming to New Zealand in the year but this was offset by about 24,000 long-term or permanent departures across the Tasman in the course of the year. A net 10,310 migrants arrived from China in 2016, a 16% lift on 2015, while a net 8900 came from India, a drop of 33% on the year earlier. There was a 54% jump in net migration from the UK to 5600.
“The past year has seen a marked lift in arrivals from the UK (up nearly 2000 people on last year’s levels) and China. The increase in arrivals is mainly due to more people coming on work or residency visa, which has offset a decline in the number of international students,” Satish Ranchhod, senior economist at Westpac, said in a note. “Second, the level of departures of New Zealand citizens is currently at very low levels, while the number of New Zealanders returning from offshore has risen steadily.
“These trends are expected to continue to some time, with New Zealand’s positive economic story, including its labour market, making it a very attractive destination. We expect net migration inflows to remain strong for some time,” Mr Ranchhod said.
Of the new migrants who arrived in the year, a net 33,900, or 48%, settled in Auckland, followed by a net 9.6% who moved to Canterbury, net 5.2% going to Wellington and net 3.9% settling in Waikato.
There was a 10% lift in work visas given out in 2016 to 41,600, with that category of visa accounting for the most migrant arrivals in the year, ahead of New Zealand and Australian citizens at 37,700. Student visas dropped 12% to 24,600, while residence visas increased 18% to 16,500.
Today’s data show a 16.2% uplift in the number of visitors holidaying in New Zealand in the year to 1.8 million, with most holidaymakers from Australia, China or the US. On an annual basis, Australians made up 562,000 of the 1.8 million holidaymakers, while China was the second-biggest pool at 311,000.
Business visitors rose 1.4% in December from the same month a year earlier to 17,800, and increased 5.2% on an annual basis to 289,000, about two-thirds of whom came from across the Tasman.
Copyright NBR. Cannot be reproduced without permission. (Sorry…)
Read more: https://www.nbr.co.nz/article/nz-tourism-immigration-hit-fresh-records-calendar-2016-b-198930
Follow us: @TheNBR on Twitter | NBROnline on Facebook
|The bad reputation of Chinese tourists overseas is not news anymore, but the news of Chinese tourists carving on the Egyptian temple attracted many echos of complaint from tourist guides who serve Chinese tourists overseas.
One Dutch tourist guide who always serves the Chinese tourist’s group on the Egypt tour and who has a doctorate in Chinese history was reduced to tears when he summed up the ten characteristics of Chinese tourists.
Confucius Weeping in Heaven
Westerners used to have an image of China as a country steeped in the Confucian way of life where the principles of propriety, reverence, courtesy, goodness and benevolence were held in high esteem. These, though, are just the qualities that are lacking observing Chinese tourists. What has gone wrong? The problem is that the old China has made way for the new China where everything has been reversed. Since the Cultural Revolution what was once regarded as good is now regarded as bad, and what once regarded as bad is now regarded as good. Chinese tourists only reflect the philosophy of the totalitarian regime under which strict rule they have to live and were brought up in. They are not bad people, but unfortunately they don’t know any better. It is time that the new makes way for the old again and Chinese people can return to the values of old that they had to abandon by force.
Badly Behaved Tourists and the Implications for China
The numbers of Chinese tourists travelling around the world is increasing rapidly but with this increased mobility has come a lot of criticism and negative media coverage. Chinese tourists are now notorious in many destinations throughout the world and are perceived as lacking in manners as well as being loud, uncultured and uneducated. This poor reputation has even lead to Chinese tourists being banned in some luxury shops and hotels in Paris – one of the top destinations for Chinese visitors.
Is there any truth in the belief that Chinese tourists are uncultured and rude and why has this idea even come about? This article explores the answer to these questions and what measures the Chinese government has been taking to try to improve the image of its people overseas.
For mainland Chinese, travelling abroad is a relatively new phenomenon with non-business people only being allowed to leave China from the 90s onwards. At that time it was only the mega-rich who could afford to travel abroad but, with the boom of China’s middle class from the early 2000s, more and more Chinese have had the means and inclination to travel. In 2013, the number of Chinese travelling abroad amounted to 100 million. The independent brokerage and investment group CLSA estimates that the number of mainland Chinese outbound tourists will total at least 200 million by 2020.
Favourite destinations for mainland Chinese visitors tend to be Asian countries with Hong Kong and Macau being the most popular. Looking further afield, the most popular non-Asian countries are the USA and France which, in 2012, attracted 1.5 and 1.3 million visitors from the mainland respectively.
Chinese tourists also spend more than any other nationality when they are abroad. According to the UN World Tourism Organization, Chinese tourists spent 102 billion USD in 2012 – the highest in the world. This spending power is very attractive to tourist sites throughout the world, so why do some areas not welcome Chinese visitors?
Unfortunately for the Chinese, they have a very bad reputation from Hong Kong to the USA and from the Maldives to Egypt. This is due to several factors including tourists’ behaviour when they are overseas. There have been several stories in the media about badly behaved Chinese tourists including the boy who graffitied his name onto an ancient temple in Luxor, Egypt or the mother who let her child defecate in Kaohsiung airport, Taiwan, when they were just a few metres from a toilet. These incidents have made international news and have even lead to discussions in China’s Foreign Ministry.
They have had such an impact on China’s image as a country, that the government has created guidelines outlining proper behaviour for its citizens when they are abroad. They also developed an advertising campaign that was broadcast on television networks. The guidelines are set out in a 62-page document which advises against such things as nose picking, slurping food loudly and stealing life jackets from aeroplanes.
Wang Yang, Vice Premier of China said of Chinese tourists “They make a terrible racket in public places, scrawl their names on tourist sites, ignore red lights when crossing the road and spit everywhere. This damages our national image and has a terrible effect.”
This behaviour has lead to Chinese tourists being considered uneducated by many people who come into contact with them. Chinese tourists also tend to travel as part of organised tour groups who are seen as loud and rude by other people. These groups have made such an impression in some places that they have been refused entry to shops or hotels. One luxury Parisian boutique hotel went so far as to ban Chinese tour groups in 2012, but later amended the ban to all tour groups no matter what their nationality.
This bad behaviour and lack of cultural and sophistication has meant that Chinese tourists are looked upon negatively by other nations, especially in Hong Kong where Mainlanders are often referred to as “locusts”. A survey by the University of Hong Kong found that negative feelings towards mainland Chinese was increasing exponentially year on year and more than 50% of readers of the South China Morning Post put this down to “ill-behaved tourists”
Chinese tourists are also seen as just travelling to buy and show off luxury goods rather than to learn about the culture and see the historical sights of the country they are visiting. There are even some that say the Chinese are not discerning about what they buy, they just care whether it has a famous name or not. The German tourist board even referred to Chinese tourists as customers rather than visitors. However, the Chinese penchant for luxury goods isn’t all negative, according to CLSA, Chinese tourists helped boost the global luxury goods sector by 41% between 2009 and 2012.
The Chinese aren’t all about spending money, in some areas they are considered cheap as they don’t tend to tip in hotels and restaurants. This is due to the lack of a tipping culture in mainland China and not being aware of the cultural differences in the country they are visiting. It has been reported that some five-star hotels in the Maldives even remove kettles from the rooms of Chinese guests in order to force them to eat in restaurants on the islands rather than eating pot-noodles.
Eventually these negative views of Chinese tourists will likely improve as mainland Chinese become increasingly mobile and able to experience more of the world and learn the customs and etiquette of different countries. This learning process is a slow one but is one that all nations have been through. It wasn’t too long ago that all USA tourists were seen as loud, brash and rude.